3. The Ohai Brand

Press Release

Ohai, the first decentralized nation dedicated to healing earth, is excited to announce the launch of Ohai Merch, its athleisure wear clothing line. The Ohai Merch line will dedicate the majority of its profits to heal earth. Generation Z, Millennials and the rise of remote working class has led to the rapid growth of the athleisure wear category which now spans everything from athletics to office casual. Ohai Merch will cater to this rapidly growing market as we believe it is the future of clothing. We predict Ohai’s merchandise operations will be a multi-billion dollar brand by 2027.

Go to Market Strategy

Ohai will emulate the direct to consumer (d2c) growth strategy of Gymshark. Gymshark is a billion dollar online only consumer brand that targets millennials and gen z on instagram and social media channels. Tik-Tok is an untapped market to build a consumer retail clothing line that both does social good (feeding profits into the impact fund) and fits the trend for athleisure looks for home, work, gym and travel.